01 · The problem
What to eat
is the easy part.
Review platforms rank businesses inside their own attention economy. Paid social reaches people before they are hungry. Neither sends a ready buyer to the right place nearby.
Work · 03 / Demand · Hungry But Not Stupid
Intent, matched
to the right place.
Hungry But Not Stupid reads location, time, weather and the streets around you, and suggests where to eat.
For restaurants, it reaches people at the moment they are ready to buy. Built and run by OSIH.
- Role
- Concept, product, engineering
- Year
- 2026
- Form
- Consumer web tool
- Live at
- hungrybutnotstupid.com
What to eat
02 · The build
What a local
would tell you.
The engine reads live location, time, weather and the markets and transit nearby, then suggests where a knowledgeable local would send you. The anchors come from Bwendi. No profiles, no reviews.
03 · The shape of it
One screen.
One answer.
- Location, time and weather in a single decision
- Built on typed local anchors, with no crowd ratings
- One screen and one answer, with no endless scroll
- Opt out and pick for yourself at any time
04 · The commercial pattern
Route demand
that already exists.
We build this into white-label acquisition systems for hotel groups and regional brands, in Bern, Zurich and African cities.
Keep reading
More from
the portfolio.
Every product taught us something we now check for in each pre-mortem.
Next · 04 / Trust
Ficham
Rule-based trust, reporting and restitution for informal and multi-sided markets.
Read the case All workThe portfolio
Five products built and run by OSIH, from location data to roadside assistance.
Back to work YoursYour idea
Before you build it, let us argue against it. The Africa Pre-Mortem, CHF 1,900, in five business days.
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